Black beauty should be celebrated 24/7. But that’s not always the case.
Which is why cosmetic company Black Radiance is launching their #BlackBeautyMatters campaign. In a video for the campaign, black beauty influencers and a few of the company’s team members get candid about their personal journeys to being confident in their gloriously melanin-filled beauty.
Model and YouTuber Katrina Duckett said that there's always been a lack of representation in the cosmetic industry, a limited number of products for people of color and a lack of knowledge about skin with melanin in the industry.
Cocoa Swatches creator Ofunne Amaka said people often try to put limitations on black beauty.
“A lot of times people try to put what black beauty is into a box,” Amaka said. “I think part of loving who you are is not trying to fit yourself into one of those boxes. It’s about accepting your uniqueness.”
Black Radiance marketing coordinator Lana Gregg said the varying images and types of black beauty is what makes it so special.
“We come in all different shades, all different types, ages, sizes. At the end of the day, we all stand together an represent black beauty,” she said.
The video also features the brands director of marketing Claire Dennis and make up artist Clarence Montrell, who said black people should take pride in their features.
Vice president of marketing K.Parris MacDonald said the message behind the campaign is simple:
“Black beauty matters because black is beautiful. Black Radiance celebrates the beauty of our history, from the fairest of us all, to the fiercely dark. We want to celebrate you!”