As part of this mandate, the agency will handle the digital advertising, performance marketing, social media & listening and reputation management for the company and their healthcare models.

In a recent announcement, GenY Medium, a digital agency, has bagged the mandate of Apollo Health & Lifestyle, a subsidiary of Apollo Hospitals Enterprise.

Yashwant Kumar

As part of the mandate, the agency will handle the digital advertising, performance marketing, social media & listening and reputation management for the company and their healthcare models like Apollo Clinics, Apollo Sugar, Apollo Diagnostics, Apollo Cradle for Women & Child and Apollo Spectra for planned surgery.

Commenting on the account win, Yashwant Kumar, chief executive officer, GenY Medium, says in a press release, “This furthers our depth within the healthcare domain. I am sure our technology & analytics centric approach and specialization in healthcare will help us drive the desired business results for the Apollo retail brands.”

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